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The standards body for HTML and the World Wide Web has released a document that can be used in Developing a Web Accessibility Business Case for Your Organization. It’s a nice approach because it uses plain English to describe some of the many benefits that can come to an organization that adopts accessibility for their site. These include views from a number of perspectives, and describe some of the many returns on investment that adding accessibiility will bring:

Social Factors
Technical Factors
Financial Factors
Legal and Policy Factors

If the idea of such things as reaching a wider audience, reducing server load and maintenance time, preparing your site for newer technologies, and saving money all appeal to you, the case for accessibility might be something that you want to bring to your organization.