A discussion on localized search that began at Cre8asiteforums in September was recharged this week.

The thread, called Localized Search Strategies contains links to resources as well as discussion and education on how to optimize pages and websites for local searches.

Concern for local search results is growing as more individuals rely on the advantages of going local. Furthermore, with IP-based influence behind the scenes, the result is that search results pages are no longer the same for everybody.

Writes one member:

But an algorithm is not an algorithm is not an algorithm. There are different algos in play when you go from regular search to local search, and I believe there are different indices in play between the two, as well. Plus, local search often involves IP targetting based on the searcher’s location. IP targetting can be unreliable, and that throws yet another wrench into the situation.

Adding to the lively discussion is Bill Slawski’s notation for “interestingness rankings and metadata patent applications”. The search engine patents guru is on the trail of the changes in store for us.

It’s no longer just as easy as adding your zip code to your page footer.