Now that you’ve attended a conference on search engine marketing and picked up techniques and information, how do you turn that into something marketable for yourself, your clients, or your business?

An attendee of the Search Engine Strategies Conference held in February in New York city is asking, How Can Seo Benefit my Company and my Clients?. She wonders what to present. What data does she need and where does it come from? Why? What matters to clients? Her company? What does she need to convince anyone to invest in SEO?

I feel like I’m missing something somewhere though because I still don’t have numbers. I have the “if we do this and this we can increase our profits/leads/viewers” but not the “by 67%” or whatever. I don’t have pie charts and graphs and I’m not sure how to find or even go about creating that information.

The responses are thoughtful and often detailed.