Comments on: Google Founders On Advertising Way Back When http://blog.cre8asite.net/archives/429 Building Better Web Sites Together, For A Better World Fri, 25 Jul 2008 13:16:59 +0000 http://wordpress.org/?v=2.6 By: Saschaeh http://blog.cre8asite.net/archives/429#comment-101767 Saschaeh Tue, 07 Aug 2007 07:39:15 +0000 http://blog.cre8asite.net/archives/429#comment-101767 Yes I see what the guy is saying but here is a catch, a search engine only makes advertising revenue because it has a critical number of users and users only use the search engine if it provides the best results they are looking for , case in point the switch to Google from yahoo in the late nineties. A major engine like Google is unlikely to be involved in this kind of activity. Its primary client is the user . I have seen advertisers try all kind of tactics and Google answer is if it hurts the user experience then no regardless of money involved . Yes I see what the guy is saying but here is a catch, a search engine only makes advertising revenue because it has a critical number of users and users only use the search engine if it provides the best results they are looking for , case in point the switch to Google from yahoo in the late nineties. A major engine like Google is unlikely to be involved in this kind of activity. Its primary client is the user . I have seen advertisers try all kind of tactics and Google answer is if it hurts the user experience then no regardless of money involved .

]]> By: Jordan’s Picks for June 12 | Marketing Pilgrim http://blog.cre8asite.net/archives/429#comment-95042 Jordan’s Picks for June 12 | Marketing Pilgrim Tue, 12 Jun 2007 20:30:45 +0000 http://blog.cre8asite.net/archives/429#comment-95042 [...] Cr8tive Flow takes us back to Google Founders On Advertising Way Back When [...] [...] Cr8tive Flow takes us back to Google Founders On Advertising Way Back When [...]

]]> By: Brian http://blog.cre8asite.net/archives/429#comment-95040 Brian Tue, 12 Jun 2007 16:32:05 +0000 http://blog.cre8asite.net/archives/429#comment-95040 Lol It would be fun to ask Google some of there own questions regarding their present business model. I am mostly thinking about the problems this discovery have created: "For example, we noticed a major search engine would not return a large airline’s homepage when the airline’s name was given as a query. It so happened that the airline had placed an expensive ad, linked to the query that was its name. A better search engine would not have required this ad, and possibly resulted in the loss of the revenue from the airline to the search engine." I am not sure the most relevant websites for a search is the website that have al the keywords in the URL. I think Google and the other search engines are afraid of getting in the same situation as in the described quote. I vote for less favor to keyword rich URLs will improve the search results. Lol

It would be fun to ask Google some of there own questions regarding their present business model.

I am mostly thinking about the problems this discovery have created:

“For example, we noticed a major search engine would not return a large airline’s homepage when the airline’s name was given as a query. It so happened that the airline had placed an expensive ad, linked to the query that was its name. A better search engine would not have required this ad, and possibly resulted in the loss of the revenue from the airline to the search engine.”

I am not sure the most relevant websites for a search is the website that have al the keywords in the URL. I think Google and the other search engines are afraid of getting in the same situation as in the described quote.

I vote for less favor to keyword rich URLs will improve the search results.

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