I was going to ignore all the commentary on the latest topic to rattle the windows in SEO/M country, but when Bill launched into the topic in the Usability forum, I couldn’t resist.

We visit the debate in Should Visitors Be Told To “click Here” Or, is Google Making us Stupid?

My take?

“Call to action prompts utilize “click here”, “buy now”, “more”, “learn more”, “submit”, etc. and honestly, PEOPLE are used to these signals. They know they’ll go somewhere if they click.

However, what’s missing is the reason to do so. “Order today to get your free shipping” or “Find a store closer to you” are statements that state the action, offer incentive and acknowledge the result - in one shot.”

Join in the discussion and learn more.

Heh.