Granted, the story originated with one person’s view of what happened, but it sounded so juicy it was impossible to ignore.

Cre8asiteforums members, who weren’t there, had much fun imagining what it may have been like when Google’s Matt Cutt’s appeared at a session on paid links at Pubcon and, by some witness accounts, cast an evil spell on the panelists.

Matt Cutts Shows Up, Panelists Freeze

It is a tale of excitement and woe, of secret handshakes and loose lips, the drama of good and evil writ large and played out on the seminar floor…