AOL is set to roll out a newer version of their instant messaging program, ICQ.

It’s undergoing an extreme makeover, to use language popular on American TV these days. The new version will allow others to add services to ICQ on top of the instant messaging application, by choosing plug-in-like additions. Examples listed include sending greeting cards to other ICQ users, or playing them in chess.

Maybe the new version will answer a question that AOL has been pondering ever since they bought ICQ a few years back. Just how do they make money from it?

Will the new ICQ make any money, or will it continue to be extremely popular and unprofitable?