Google just won a domain name dispute over the opportunity to use the domain name froogle.co.uk

It’s a fight they could have easily avoided.

Two days after they publicized the brand name in the United States, a UK hosting company decided to register it.

What’s somewhat interesting is that the trademark Google might have had in the brand was in the US, and not the UK. Regardless, the panel hearing the dispute decided that the timing of the host’s company’s registration was just too much of a coincidence to be a coincidence, and awarded the name to Google.