I’ve loved bookmarklets as a means of adding extra functionality and tools to my browsers ever since I first discovered them some years ago. I even created a few for a portal client a couple of years back. Well, I’ve just created a few more.
The set of Propellernet bookmarklets for SEM/SEO use are a handy set of resources that can save you time (and typing) again and again each day. Go and check them out if SEO is an interest and saving time and energy is a desire.
What is so wrong with link exchanges?
Above all other considerations, the common form of link exchange associates you closely with morons. I mean real, completely mindless, utterly incapable of creative thought, morons.
Here’s another real-world issue to illustrate how incredibly moronic the people who indulge in link exchanges really are. I have a little ‘hobby’ site that simply acts as a place to share some of my articles and tips about web marketing. It has been around for a couple of years, but only gets updated when I can find some spare time an increasingly rare occurrence.
I’m currently in the middle of writing an in-depth article about links, why you need them, and how to build up inbound links most effectively and efficiently. Link exchanges as they are commonly employed just don’t even feature in the list. Links have meaning, and say a lot about both the persons giving the link, and of course about the content the link points to.
Modern algorithms that include link-popularity try to reflect this. It is a mistake to think that the search engines invented the idea of links carrying meaning. Modern methods of semantic analysis are simply based on the assessments we make for ourselves all the time. Without spoiling the up-coming article too much, I thought I’d share a real-world analogy that is important to understand.
