Greetings fellow Web Designers, Usability Experts, SEOs and Internet Marketers - you’re going to get a kick out of this!
As you’ve learned in your workaday worlds, color choice is an integral part of building web pages, whether you’re setting a mood, calling attention to a button, or sending a branding message. Both color psychology (the way humans react to certain colors) and color symbolism (cultural meanings applied to various colors) may be taken into account when you’re developing the layout of a website, or honing it for ease of use or better conversions. But our industry is far from the first to get so serious about shades and hues. In the 1940’s, Dr. Max Lüscher developed his Color Diagnostic Test that is still being used today by colleges and corporations as part of a screening process.
