Time is of the essence is a phrase often employed in legal agreements. What it means is that time counts: time is very important. That is an important concept that this series of articles will hammer home. The title for the series, Marketing Right Now, has two main messages in it. Marketing Right means doing it right. There are many ways in which you can get Internet Marketing wrong. Right Now points to the importance of this particular instance. You have it only for a brief instant and then it’s gone. Did you make good use of that instant?