Cre8tive Flow

It’s rare that a day goes by when somebody asks me a question, either about SEO or Accessibility, which doesn’t in some way require me to answer that “it depends.”

Sometimes, this comes across as a surprise: aren’t there guidelines which are supposed to regulate these things? Yes, there are. And, if people were to ask me “Does doing this comply with Google’s webmaster guidelines?” or “Will this be in compliance with the W3C’s Web Content Accessibility Guidelines, version 1?” then I could generally answer definitely one way or the other.

Spring means rebirth. At Cre8asiteforums, in celebration of any excuse to celebrate, we focused on “green marketing” this week in honor of Earth Day. Testing interest by the Cre8tive Community and web site owners of earth-people-friendly web sites has been fascinating.

We made some new friends and opened our doors to those who feel strongly about making positive contributions to the planet and people. Since the forums are about web site development, it made sense to showcase web sites that wanted to take advantage of our relaxed promotion rules by submitting their web site to the Cre8Green Directory.

Google officially stated the other day that they’ll be crawling through HTML forms. It’s an interesting move — their stated goal is to increase their coverage of the web by adding this new aspect to their crawling. I’ll note right away that this is not an immediate general addition to their crawling practices:

Only a small number of particularly useful sites receive this treatment, and our crawl agent, the ever-friendly Googlebot, always adheres to robots.txt, nofollow, and noindex directives. Google Webmaster Central Blog

When your customers or visitors are local, it makes sense to promote your web site to places where the local community will be most likely to look for and find it. Should you bother with local SEO if your web site targets a global market?

In Does Your Business Qualify For Local Seo? Miriam Ellis, of Solas Web Design, writes,

If you serve globally, but also have a physical location from which you can serve locally, Local SEO can be used as a form of keyword expansion that will get you ranking for additional terms that do relate to your business.