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I agree with Seth Godin in his latest posting, Not even close–the worst mission statements…. However I think it’s more fundamental than that even.

Mission is such a product-driven element to use the IBM jargon. It says what the company intends to do. That may be so inward looking. It’s so much better to go with something client-centered. I usually recommend a Commitment statement from the CEO. That’s a personal commitment to every customer on what they will receive. The implication is that if you don’t get what you thought you would get, then call the CEO. Now that’s putting your money where your mouth is.

Posts You May Like From The Archives

• September 27, 2005 -- Is Google Getting More Dignified?
• April 4, 2006 -- Let’s Have More Hype
• March 7, 2006 -- Cross-browser Device Assessment Panel (CDAP)

This entry was posted on Tuesday, January 25th, 2005 at 2:19 pm and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.