Massive advertising for a free product - MSN Search
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There’s a certain irony that Microsoft has to use a great deal of non-Internet marketing to make people aware that it now has a new Search Engine. That came to my attention from an item at Threadwatch.org entitled, “MSN’s Ad Campaign to Hit 90% of US Households 40x in 8wks”. Indeed using any paid advertising to get you to use a free search engine has a certain irony too.
The target here, of course, is Google since Yahoo! seems to have lost some steam lately. It’s a resounding confirmation of the value of what Google has created.
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August 13th, 2006 at 11:21 pm
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August 19th, 2008 at 11:16 am
Personally, I cannot wait until Microsoft actually acquires Yahoo - making it a very attractive alternate to using google for search exclusively.
October 25th, 2008 at 10:11 am
Good site. I “Stumbledupon” it today and gave it a stumble for you. Looking forward to seeing what else you have later.