Have You Got Your Microsoft Swish?
If you're new here, you may want to subscribe to the RSS feed for this blog. Or you can subscribe to a combined news feed for all SMM publications. Thanks for visiting!
What’s the very smallest and most subtle status symbol you might have? Status symbols usually are linked to bigness - Diamonds, Rolls Royces, Yachts and so on. However I believe there’s a new one coming along that everyone will want.
You’ll only be in on the news if you are one of those keen souls who wanted to be the first on the block to check out the latest version of Internet Explorer Version 7, now available in Beta 2 Preview. There’s many new features here, but one particularly interesting one is that the browser will display RSS Newsfeeds. These are special files that indicate what news items are available with small snippets to indicate the content. They originated with the news media as they alerted their media brethren that they had news. Now they’re widely used by blogs and can be used by any other website that has news and associated new web pages.
What is really neat is that when you visit a new website, the IE v.7 browser will give a small ’swish’ sound if there is a newsfeed associated with the website. That I believe is the new status symbol. Your website should create that ’swish’ when visited.
Any successful website is always expanding and improving. If nothing changes, why would anyone ever come back a second time. If it’s expanding, then why not tell the world about it with a newsfeed. So to be successful your website will need that ’swish’.
In a sense, this means that websites or at least parts of them have to become more bloggish. A current example of that is globeandmail.com, the newly redesigned on-line version of the Globe and Mail. Some visitors are complaining that it’s more like a blog than a website. Well I think its ’swish’ is a sign of the times.
 |
Go To Top
in the SEO Services Marketplace
BPWrap
October 3rd, 2006 at 5:17 pm
[...] An even stronger push will come when Version 7 of Internet Explorer is finally released before the end of the year. It is now available in Pre-release version. This reveals a browser with much more visibility given to news feeds. Indeed there is even a gentle Microsoft swish whenever you visit a web page that has an associated news feed. Even back in early 2005, Robert Scoble, then of Microsoft, was encouraging all marketers to add RSS news feeds. Surely now we’ll be seeing many more websites with news feed. [...]
October 10th, 2006 at 5:19 pm
[...] There is a very visible icon to alert you to the presence of news feeds on any web page. You will already have heard a gentle swish as you arrived at a web page with a news feed. For anyone wanting to get the attention of prospects and customers on news items, what more could you ask for. [...]
November 17th, 2008 at 4:29 pm
Imagine that…the sound of a swish being considered a status symbol. I don’t see that it’s all that relevant since a lot of people don’t even have their volume turned up when they are online. Most of the time for business purposes, the visual is more important than the audio. Just my personal opinion.