Customer Service Needs Tough Love
If you're new here, you may want to subscribe to the RSS feed for this blog. Or you can subscribe to a combined news feed for all SMM publications. Thanks for visiting!
Customer Service is one of the most important functions in any company. That is where you get the reality check on how good the products and services your company provides really are. That’s the central theme of an article in the April Newsletter from FreePint. If you don’t read the FreePint monthly newsletter, I would highly recommend it. This article is entitled, “Tough Love: Excelling at Customer Service Is Not Just One Big Happy-Clappy Hugfest“, and it’s written by Robbie Frazer of Prenax.
It’s an excellent read, but a short quote will give you one of the themes:
Customer service was all about being warm and fuzzy, peopled by friendly types who wore distressed jeans at client meetings and drank carrot juice for breakfast.
That’s the storybook idea of customer service, and it doesn’t work. Sometimes, treating your customers right hurts.
My point is that there are rock-solid reasons why a company should champion its people, really care about its customers and create a culture where customer service is central to everything. And those reasons are not all joss sticks and dungarees, but hard business motives that sometimes need very tough decisions to be made: to create this service culture where people take pride in their customer relations and generally seem to be enjoying work takes some effort.
Frazer also gets into the topic of the oh-so common tendency of trying to cut costs on customer service. That reminded me of what the old farmer said about his mule. “I was teaching my mule to live on less and less food. He’d just about learned the trick when he upped and died.”
In this Internet age, the customer is even more in control than ever. Some companies realize that and are giving better service. It’s a way of developing a competitive advantage since the majority of companies are into the cost-cutting mode. Surprisingly some of the worst at providing customer service are the telephone companies. Just think of your own experience. Having to key in your account number and then repeat it to a human agent is all too common. They should be experts in handling voice communications.
Luckily help is now available. Intelligent Voice Response (IVR) from companies like Crimsonet can handle your call as well as the best-trained customer service representative. As it happens, it’s cheaper as well but the main driver will certainly be the improved customer service that results. It’s so much better than the (un)Intelligent Voice Response that some people encounter.
BPWrap
May 5th, 2007 at 8:11 am
Customer Service Needs Tough Love
Liked what you just read here ? Vote for it on Blogmemes ! Good Customer Service grows sales but it is not delivered by a continuing cost-cutting program. Intelligent Voice Response (IVR) is one way to deliver better customer service at lower costs.
May 5th, 2007 at 8:15 am
Customer Service Needs Tough Love
Good Customer Service grows sales but it is not delivered by a continuing cost-cutting program. Intelligent Voice Response (IVR) is one way to deliver better customer service at lower costs.
May 6th, 2007 at 3:10 am
It will amaze me till I die… That is the sad state of customer service. I do not want to talk with a machine or someone from India name Bob… When I call I expect results.. When I get poor CS… Then it becomes the last time that I do business with that company again… I own several businesses and I rely on the web for them all. I am small enough that I answer everything in person. I refuse to use auto responders. I often hear”I can’t believe that you got back to me so soon… And I’m thinking that taking 4-8 hours is too long. Wow..
May 11th, 2007 at 12:13 pm
Barry, I tagged you on My Life Is Murphy’s Law…Technorati Fav tag, if you don’t want to do it, no biggie. Just let me know and I’ll take you out of it.
May 11th, 2007 at 12:21 pm
Thanks, Ev, for thinking of me. These memes can be intriguing but I’m afraid that I just can’t schedule that in to my crowded day.